She became one of pop music’s most celebrated songwriters (her credits include Rihanna’s “Diamonds”, Beyoncé’s “Pretty Hurts”, Britney Spears’ “Perfume,” and Katy Perry’s “Chained to the Rhythm”) as well as becoming a mega-artist in her own right thanks to singles like “Chandelier” and “Cheap Thrills.” She’s since called “Titanium” the best thing to happen to her career. It also cemented Guetta as a go-to producer for pop stars, and catapulted Sia into exactly the sort of position she wanted. “Titanium” played a key role in launching dance music back into the pop music mainstream. It also entered the Top 10 singles charts in numerous countries and peaked at No. The single went multi-platinum in Australia, the U.S., and the UK.
The song didn’t need any help: Everything about “Titanium” is BIG, from Sia’s massive roars, the motivational lyrics (“I’m bulletproof, nothing to lose/Fire away, fire away”), and the blood-pumping production from Guetta, Giorgio Tuinfort, and a then-unknown Afrojack. Sia agreed under one condition: She didn’t want to do any promotion for the song (including a music video). Guetta felt similarly and ultimately used her demo as the official version. “‘They should stay on the freakin’ record. Who is the person on the record?’” Perry recalled during a 2020 Tommorowland conference with Guetta.
The latter singer passed because she didn’t want to duplicate the sound of 2010’s “Firework.” “I remember specifically listening to on the plane, I was like, ‘Oh my god, this song is so good. Keys turned the song down, and the demo then ended up in the hands of Mary J. Sia wrote and performed a demo of the song for Guetta, with the intention of having Alicia Keys sing the final version. But it was the Sia-assisted “Titanium” that became the most consequential of the hits, as it near-immediately changed the course of the singer’s career and pop music itself. Like its predecessor, there were Top 20 singles like “Where Them Girls At” with Flo Rida and Nicki Minaj, “Turn Me On” with Minaj, and “Without You” with Usher. He continued this collaborative approach on 2011 follow-up Nothing But the Beat. His fourth album, 2009’s One Love, included Billboard dance chart-toppers “When Love Takes Over” featuring Kelly Rowland, “Gettin’ Over You” with Fergie and LMFAO, and “Sexy Bitch” with Akon. Prior to its release, Guetta already had a few hits. Parisian-born DJ/producer David Guetta was among the leading players in this movement - thanks to his 2011 collaboration with Sia, “Titanium.” From pop stars like Britney Spears and Rihanna to R&B heavyweights like Usher and Ne-Yo, DJs were called upon to inject their pulsating four-on-the-four beats into radio-dominating singles. At the turn of the 2010s, dance music in America went from being an underground club secret to the mainstream’s go-to formula.
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