The COVID-19 pandemic has brought virtual web-based learning to the forefront of medical education as training programs adapt to physical distancing challenges while maintaining the rigorous standards of medical training. Although social media use has become ubiquitous among patients, health care practitioners have shown variable enthusiasm with regard to adoption and engagement within the social media realm. Social media has become an integral vehicle for the delivery and dissemination of health care education. Clinicians and institutions must embrace this complementary modality of trainee education and champion social media as a novel distribution platform that can also help propagate truth in a time of misinformation, such as the COVID-19 pandemic. Ultimately, social media is here to stay, influencing lay public knowledge and trainee knowledge. Further studies are needed to better understand how health care professionals can most effectively use social media platforms as educational tools.
Institutions should appoint clinicians with strong social media experience to leadership roles to spearhead these generational and cultural changes. Health care professionals can approach social media engagement in the same ethical manner that they would with patients in person however, health care institutions ultimately must enable their health care professionals to achieve this by enacting realistic social media policies. Clinicians and institutions must evolve to embrace the use of social media platforms for medical education.
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